{"id":5471,"date":"2021-03-25T01:23:20","date_gmt":"2021-03-25T01:23:20","guid":{"rendered":"https:\/\/sirapevida.com\/?p=5471"},"modified":"2021-05-03T17:31:58","modified_gmt":"2021-05-03T17:31:58","slug":"boss-and-russell-athletic-have-their-heads-in-the-game","status":"publish","type":"post","link":"https:\/\/sirapevida.com\/en\/boss-and-russell-athletic-have-their-heads-in-the-game\/","title":{"rendered":"Boss and Russell Athletic Have their Heads in the Game"},"content":{"rendered":"

Whether a basketball game, tennis match, or soccer final, all of us that have had the opportunity to go to some kind of stadium to watch a sporting event know that in the instant that we see our team make a goal or take the perfect shot, the sense of euphoria we feel is something truly special. <\/p>

This same sense of euphoria is what I felt when I watched the digital Hugo Boss launch. Today, Gotham Hall in NYC was transformed into a giant locker room and the star players were dressed from head to toe in Boss X Russell Athletic, the latest from these two fashion giants. <\/p>