Before dawn, jasmine flowers should be collected to prevent the sun’s rays from burning their petals and taking with them their fruity, warm perfume. For months, the harvesters collect the jasmine from six to eleven o’clock in the morning. To preserve its five petals, flowers must be taken in a very special way: turning the hand a quarter and separating the jasmine from its stem with a firm, but at the same time delicate gesture.
This process is carried out in Grasse, in the south of France, a place located between sea and mountains. With its particular climate, Grasse contributes to giving jasmine that particular and so unique aroma that can be perceived in J’Adore .
During the Paris Fashion Week, I had the opportunity to visit the flower fields of Dior, and I lived the jasmine harvester’s experience first hand: I felt the fragility of the petals between my fingers, their aroma floating in the salty air of Grasse, where by the way, Christian Dior acquired his last property: the Castle of La Colle Noire, where he said he could be both the designer and the perfumer; Grasse became his little corner away from the busy Parisian life, and I had the opportunity to learn why he wanted to call this land his true home.
Through this experience, I was able to know the workshops in which Dior creates its perfumes, I learned that in order to obtain a kilo of jasmine absolute, between 600 and 700 kilos of Grasse jasmine are needed, and each perfume contains only a few milliliters of the flower’s essence concentrate, and actually this grasses are exclusively for Dior which makes them unique.
Another detail that blowed me away, was that Dior promote that all their harvest need to be organic an eco sustainable in order to contribute to preserve the enviorment.
Walking among the flowers, the earth and under the sun, thinking about how long and detailed is the process for making a perfume, like J’Adore or any other of this iconic French fashion house, I realized how much love and dedication is behind each one of these little bottles of fragrance.
No doubt, perfumery is an art.