These are the launches, movies, collaborations, and other newsworthy items that had everyone talking during the month of May. Here’s a summary of the most important updates in fashion, beauty, and culture.

Givenchy Wins Us Over with its New Forbidden Scent

One of the most famous duos in fashion was that Hubert de Givenchy and Audrey Hepburn. The story behind these two great legends is an iconic one: through their collaborations, the designer was able to create a world of luxury, elegance, and Hollywood glamor. But one of his greatest collaborations was that of the scent of L ’Interdit, a fragrance created for the actress that changed the world of high perfumery.

Released in 1957, originally exclusively for Hepburn, this scent managed to win over high society of the day. Then, it was relaunched in 2018 with new contrasting aromatic notes such as smooth jasmine, tuberose, and orange blossom with robust wood, patchouli, and vetiver. The launch of the fragrance starred Rooney Mara in a campaign that presented the perfume as something forbidden. Now, this year, the brand gives us L’Interdit Édition Millésime, a fragrance that transports us to far-flung destinations. The perfume gives us a sense of freedom and the infinite possibilities hidden behind that which is forbidden.

A Grand Celebration of Mexican fashion

Mercedes-Benz Fashion Week Mexico XV began at the beginning of May with a hybrid event that showcased some of the best Mexican fashion. Since 2006, MBFWMx has been a platform for launching and witnessing the talent the country has to offer. In each runway show, we can appreciate the vision and craftsmanship of these designers.

This year, the event was held in the city of Monterrey and was opened live by two top brands, Alfredo Martínez and C.A.N.C.I.N.O. Other firms, like Alejandra Raw, Collectiva Concepción, Cesar Valverde, Edher Gin, and Vero Díaz, chose to instead present fashion films on the MBFWMx YouTube platform. It was a spectacular launch to what promises to be a year full of celebrations and events commemorating the 15th anniversary of this fashion week event.

Zingara Creates an Eden in the Riviera Maya

For more than 40 years, Zingara has been giving us pieces imbued with Latin-American soul and the highest level of textile and clothing technology. Its new “Dreamy Habitat” collection features pieces emblematic of the globetrotter philosophy of the brand. A palette of orange, white, and tropical prints is applied to minimalist, timeless designs.

This month, this Uruguayan brand opened its first pop-up store in Mexico. The paradisical space takes inspiration from the brand’s latest collection. The bohemian, ephemeral boutique is the perfect place to shop for beachwear when in the idyllic Riviera Maya region. Located in Playa del Carmen, this pop-up will remain open throughout the month of June, and it’s a total must for anyone traveling there.

Dua Lipa Unleashes Her Wild Side with YSL

This French brand just launched Libre Eau de Parfum Intense, a fragrance that, like its predecessor, Libre, aims to bring out the most irreverent side of women. From the beginning, Yves Saint Laurent sought a way to empower women through his creations. He broke the barrier between masculine and feminine with pieces like the tuxedo. It is in this same spirit that the brand created Libre. The new fragrance, Libre Eau de Parfum Intense, gives us a sense of freedom, sensuality, and fearlessness.

Vanilla, cedar, and musk give way to a floral symphony of lavender, orchid, jasmine, and orange blossom to finally reveal final notes of neroli and mandarin. This is a perfume that, like many women’s personalities, is both soft and intense. And, who could possibly be a better ambassador for Libre Eau de Parfum Intense than the enigmatic Dua Lipa? The Londoner stars in a short film, directed by Nabil, in which she unleashes her wild, sensual side in the brand’s classic signature tuxedo.

Cruella is Back but More Punk and Irreverent

On May 28, Disney presented its latest feature film, Cruella. The story transports us to London in the 1970s to learn about the past of one of Disney’s most infamous villains. The film stars Emma Stone as the Machiavellian Cruella de Vil and Emma Thomspon as Baroness von Hellman. Both women give an impressive performance and manage to take their characters to the next level.

And, the movie is not just good for the little ones in the family; it also keeps the adults entertained. This new twist on the children’s classic presents Cruella as an aspiring fashion designer seeking revenge. The film also gives us a spectacular punk-inspired wardrobe, very much in the style of Vivienne Westwood, and a soundtrack that includes classics from The Bee Gees, The Rolling Stones, The Doors, Queen, and others.

Fendi’s Psychedelic 70s Style Hits Miami

This Italian fashion house blurs the line between art and fashion once again. Its most recent capsule collection, FF Vertigo, reinterprets the pillars of the brand under the direction of visual artist Sarah Coleman. The collection is the inspiration the Fendi Caffe project.

Located in Miami’s Design District, this venue celebrates the dynamic collab. Fendi has taken over the terrace of the restaurant OTL across the street from its signature boutique. The walls and ceiling feature a funky yellow print, and the tables feature the psychedelic FF Vertigo print. This is, without a doubt, the trendiest place in Miami right now.

From Paris to New York, Courtesy of Carolina Herrera

Carolina Herrera takes a small piece of the City of Lights to the Big Apple. From May to July, stop by the brand’s flagship store on Madison Avenue to enjoy delicacies from the Angelina teahouse, which offers the very best in French pastries.

This is the perfect stop for an afternoon spent on the Upper East Side. After exploring Carolina Herrera’s latest collections, stick around for a cup of coffee, tea, or Angelina’s classic hot chocolate paired with delectable macaroons, meringues, and cakes. It’s a space worthy of a modern-day Marie Antoinette and is sure to become a hot spot for anyone with good taste.

There you have it: a brief recap of what’s been going on this month in fashion, beauty and culture. From New York to Playa del Carmen, with stops in Miami, Monterrey, and Mexico City. May was a month full of celebrations, collaborations, and launches.

XO

Sira

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