Top fashion houses and industry experts have chosen podcasts as a means of communication. This disruptive medium has become the new way of talking to consumers.
Before, the best way to get a sneak peek behind the scenes of the industry was through short films or magazines, but for a few years now, audio has been a popular route. This is a surprising fact, since fashion is such a visual medium. The question becomes: how can we make something that is usually seen into something that is heard?
The move to podcasts has allowed key figures in the industry and designers to expand their content beyond a collection or a look. For example, the last interview with “The Kaiser of Fashion,” Karl Lagerfeld, in which the late designer talked about his creative process was released on the Chanel podcast “3.55.” Then, there was the Coach podcast series “Dream It Real” from 2019, in which they interviewed different celebrities, like Selena Gomez, Ben Platt, and Michael B. Jordan, on their dreams and goals and how they reached them.
This is why podcasts are so attractive for brands and the industry as a whole–because they provide alternative content and expand the universe of fashion. This is a platform upon which the sometimes-superficial world of fashion can show its deeper, less known side.
Episodes address issues such as sustainability, creative processes, the future of the industry, and others that are attractive to fans of certain brands and beyond. Podcasts open up a whole cosmos of possibilities for capturing the attention of audiences that may not have traditionally been in tune with fashion.
Here are some podcasts that give us a glimpse into the mythical world of fashion:
The BOF Podcast
Business of Fashion is a quintessential source for learning about the business and economic side of the industry. This podcast, moderated by Imran Amed, covers topics on the future of fashion, such as starting a business in the industry, the world of retail, and the impact of fashion on society. This is a “must-listen” if you want to understand one of the most lucrative industries in the world.
In each episode of this podcast from the French fashion house, we explore the link between art and culture and the world of fashion through interviews with individuals who are key sources of inspiration for Maria Grazia Chiuri, Creative Director of Dior. In each podcast, we listen as guests participate in stimulating conversations on feminism, challenges within the industry, and visions for the future.
This Italian brand launched its podcast in 2018, opening the doors to the Gucci universe. Collaborations, inclusion, innovation, and creativity are some of the topics discussed there, giving us a fascinating look at what Alessandro Michele has created at the helm of this Florentine fashion house. An absolute must is the episode with Karime López, the first Mexican chef to earn a Michelin Star for her work at Gucci Osteria.
Latinoamérica de Moda
This podcast gives the Latin American community a space in which to talk about marketing, business, trends, and what it means to be a creative in the LatAm fashion industry. Moderated by Andrea Vaamonde and with guests such as Carla Fernández, Silvia Tcherassi, Raquel Orozco, and other key figures in the industry, this podcast expands our vision of the world of fashion, taking us all the way down to the southern-most tip of South America.
Creative Conversations with Suzy Menkes
This podcast gives us the opportunity to listen to interviews between the great Suzy Menkes and different designers, entrepreneurs, and leaders in the fashion and beauty industries. In its fourth season, we get to hear from Diane von Fürstenberg on her book Own It: the Secret to Life and Michael Kors on the 40th anniversary of his eponymous brand, as well as experience an “In Memoriam” episode for the great designer Alber Elbaz.
This is just a start; there are so many more incredible podcasts. The amazing thing about this method of communication is that it allows for so many types of conversations and different points of view that you are sure find a podcast that fits your style. Podcasts are tools that allow consumers to enter a world that was previously hidden behind a mysterious veil of exclusivity.
Podcasts create a unique bridge upon which fashion becomes about more than just clothes. Thanks to these audio adventures, we can delve deeper into the creativity, inspiration, and vision of the thinkers, creatives, and leaders deciding the future of the industry.