As every twelve months, Pantone presented its Color of the Year. This 2023, Viva Magenta will be the shade that you will want to dominate your closet.

First of all… Happy New Year! 2023 is here, which means there will be new trends, new styles; endless possibilities. We are just about to start Fashion Weeks, which means that soon I will have lots and lots of content to share with you (aren’t you excited?).

In the meantime, I’d like to talk about a topic that fascinates me, like, a lot: Pantone’s Color of the Year. This 2023, the honor of being the emblematic color of the year goes to Viva Magenta 18-750, a sort of purple in the red family that expresses vigor and strength, and that, according to Pantone, “is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”. It is certainly the right choice after a complicated 2022.

Personally, I think Viva Magenta is a super ideal color for our outfits for all occasions thanks to its fascinating ability to be between warm and cool shades, combining great with whatever you wear it with. You can try it in total looks, either in one piece, like this silk dress by Roksanda, or combining several elements, like this bodysuit by Giuseppe di Morabito, this ring by Shay Jewelry with these shoes by The Attico and, why not, these Versace pants. Do you dare to try Viva Magenta? Below are a few pieces you’ll want to buy to be on trend.

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