For a few years now, the beauty industry has been fascinated by Korean products and routines. But, Japanese beauty brands are also among the best in the world.

The beauty industry is full of countless options: brands from around the world that offer us excellent options for skin, hair, and body care products, as well as makeup. But, Japanese beauty products are some of the best and most effective on the market.

Japanese culture is one of the most influential when it comes the routines and remedies currently being used. From the ancient rituals used by geishas to new products created with the highest level of technology and scientific research, the beauty industry in Japan has written some of the most important chapters in the history of cosmetics and skin care. It’s an industry that combines tradition and modernity, and today, Japan is home to some of the most influential beauty brands in the world.

Many face masks, cleansing routines, makeups, tools, trends, and treatments have been invented in the Land of the Rising Sun. Various ingredients from the region have become staples of the most popular beauty methods to come on the scene in recent years. For example, rice and silk proteins that help us increase the production of hyaluronic acid in the skin are used in facial masks, and green tea works as an antioxidant that when applied to the skin, toning it, reducing dark spots, and providing natural luminosity.

I’ve taken on the task of exploring some of the best Japanese beauty brands. Each one is at the top of its class and offers great quality products. These are the ones you should know and include in your regimen.

Shu Uemura

This Brand was founded in 1967 by Japanese makeup artist Shu Uemura, a visionary and pioneer in the industry. His mission was to connect self-care and makeup routines, making the point that one was just an extension of the other and that there should be harmony between the two. His brand continues to live on with this same spirit, not following the trends but, instead, making them. The brand seeks to help women express themselves through their makeup.


This is one of Japan’s oldest brands, founded in 1872 by Yushin Fukuhara, and it represents the fusion of tradition and innovation. Through research, it has revolutionized the skin care industry, with the aim of revitalizing the body and spirit of those who use its products. The brand is a trailblazer in the skincare, makeup, and sun protection categories. It’s the epitome of the Japanese spirit: modernity that honors history and ancient wisdom.


Over the last 11 years, this brand has positioned itself as a favorite of beauty lovers. What started with a beauty roller that combines microcurrent technology with the unmatched precision of Japanese craftsmanship is now a beauty brand whose offering extends to lotions, creams, makeup, dryers, and hair care products. By combining products and tools with the same objectives, users get enhanced results. This is the philosophy with which ReFa approaches each of its projects.


This skin care brand uses only natural ingredients produced in Japan such as green tea, rice bran, and seaweed, transforming them into organic products with incredible properties that help us improve the health and beauty of our skin. The company seeks to create products that not only work but benefit us. Through its scientists and research teams, Tatcha works to transform ancient Japanese beauty rituals into formulas that enhance the natural beauty of women.


This brand is one of the best kept secrets by the elite of the beauty industry. SK-II was founded 41 years ago, and its success lies in its unique ingredient PITERA™. This miraculous subtance is rich in amino acids, minerals, vitamins, and nutrients that dramatically accelerate the skin’s natural rejuvenation. SK-II combines technology, nature, and ancient wisdom. Each of its products will give you firmer and more hydrated skin that looks radiant and healthy.

These are some of the Japanese beauty brands that you should know. Each of them has been able to transport ancient rituals, routines, and ingredients into the modern era through science and technology. They have succeeded in showing us that in order to advance and evolve we must learn from the past. Without a doubt, Japan is a powerhouse in the world of beauty, and the country’s beauty brands are revolutionizing the industry.



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